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As of 2015, Facebook's algorithm was revised in an attempt to filter out false or misleading content, such as fake news stories and hoaxes. It relied on users who flag a story accordingly. Facebook maintained that satirical content should not be intercepted.[96] The algorithm was accused of maintaining a "filter bubble", where material the user disagrees with[97] and posts with few likes would be deprioritized.[98] In November, Facebook extended paternity leave from 4 weeks to 4 months.[99]

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On April 12, 2016, Zuckerberg outlined his 10-year vision, which rested on three main pillars: artificial intelligence, increased global connectivity, and virtual and augmented reality.[100] In July, a US$1 billion suit was filed against the company alleging that it permitted Hamas to use it to perform assaults that cost the lives of four people.[101] Facebook released its blueprints of Surround 360 camera on GitHub under an open-source license.[102] In September, it won an Emmy for its animated short "Henry".[103] In October, Facebook announced a fee-based communications tool called Workplace that aims to "connect everyone" at work. Users can create profiles, see updates from co-workers on their news feed, stream live videos and participate in secure group chats.[104]

Following the 2016 presidential election, Facebook announced that it would combat fake news by using fact-checkers from sites like FactCheck.org and Associated Press (AP), making reporting hoaxes easier through crowdsourcing, and disrupting financial incentives for abusers.[105]

Oculus VR headset[106]

On January 17, 2017, Facebook COO Sheryl Sandberg planned to open Station F, a startup incubator campus in Paris, France.[107] On a six-month cycle, Facebook committed to work with ten to 15 data-driven startups there.[108] On April 18, Facebook announced the beta launch of Facebook Spaces at its annual F8 developer conference.[109] Facebook Spaces is a virtual reality version of Facebook for Oculus VR goggles. In a virtual and shared space, users can access a curated selection of 360-degree photos and videos using their avatar, with the support of the controller. Users can access their own photos and videos, along with media shared on their newsfeed.[110] In September, Facebook announced it would spend up to US$1 billion on original shows for its Facebook Watch platform.[111] On October 16, it acquired the anonymous compliment app tbh, announcing its intention to leave the app independent.[112][113][114][115]

In May 2018 at F8, the company announced it would offer its own dating service. Shares in competitor Match Group fell by 22%.[116] Facebook Dating includes privacy features and friends are unable to view their friends' dating profile.[117] In July, Facebook was charged £500,000 by UK watchdogs for failing to respond to data erasure requests.[118] On July 18, Facebook established a subsidiary named Lianshu Science & Technology in Hangzhou City, China, with $30 million of capital. All its shares are held by Facebook Hong.[119] Approval of the registration of the subsidiary was then withdrawn, due to a disagreement between officials in Zhejiang province and the Cyberspace Administration of China.[120] On July 26, Facebook became the first company to lose over $100 billion worth of market capitalization in one day, dropping from nearly $630 billion to $510 billion after disappointing sales reports.[121][122] On July 31, Facebook said that the company had deleted 17 accounts related to the 2018 U.S. midterm elections. On September 19, Facebook announced that, for news distribution outside the United States, it would work with U.S. funded democracy promotion organizations, International Republican Institute and the National Democratic Institute, which are loosely affiliated with the Republican and Democratic parties.[123] Through the Digital Forensic Research Lab Facebook partners with the Atlantic Council, a NATO-affiliated think tank.[123] In November, Facebook launched smart displays branded Portal and Portal Plus (Portal+). They support Amazon's Alexa (intelligent personal assistant service). The devices include video chat function with Facebook Messenger.[124][125]

In January 2019, the 10 year challenge was started[126] asking users to post a photograph of themselves from 10 years ago (2009) and a more recent photo.[127]

Criticized for its role in vaccine hesitancy, Facebook announced in March 2019 that it would provide users with "authoritative information" on the topic of vaccines.[128] A study in the journal Vaccine[129] of advertisements posted in the three months prior to that found that 54% of the anti-vaccine advertisements on Facebook were placed by just two organisations funded by well-known anti-vaccination activists.[130] The Children's Health Defense / World Mercury Project chaired by Robert F. Kennedy Jr. and Stop Mandatory Vaccination, run by campaigner Larry Cook, posted 54% of the advertisements. The ads often linked to commercial